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Localisation

Going fishing in international waters is a no-brainer.
Culture, customs, currency.

Most large companies have the ambition of going global with their products and services. When it comes to increasing the client base, going fishing in international waters is a no-brainer. What’s often forgotten is that when we take the plunge and go global, we also need to go local. A ‘spray and pray’ attitude, where you simply make all your existing material available around the world, simply won’t cut it. If you want to globalize, you have to “glocalise”.

Localisation is more than just language, though. The information must also be localised to make it relevant to the geographical region in which the consumer is reading it. Culture, customs and currency are the three big Cs you need to think about. Customers will simply not commit if they don’t fully comprehend what you’re offering.

We help companies get a leg-up onto the international stage by localising websites and software content and ensuring that their potential customers have all the information they need to purchase and enjoy their products.

Our goal is to eliminate and reduce local resistance by producing an end result that looks and feels as if it was specially created for your target audience.

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