March 17, 2017
Going global? You need a native brand experience – 75% of customers prefer to buy online in their mother-tongue

As customers, we all like to be spoken to on our level. But, how do brands do this?

The below infographic shows the main reasons go global.

 

Their first step is to create personalized experiences for each market that they do business in.

So, whether your business has already gone global, or you are considering widening your reach, there are a few things you need to consider when developing your native brand experience. These include:

  • Regional tastes and preferences
  • More than just one language
  • Currencies
  • Customs
  • Market variables
  • Different buyer personas and behaviors

It is the brands that understand their consumers and make the effort to offer personalized experiences that greatly increase their ability to develop messages that genuinely drive conversions, and create loyal customers.

A Native Brand Experience. Really?

Yes! The great David Ogilvy said it best when he said that a brand isn’t just what you think it may be, it’s really the totality of what your consumers experience.

Making sure your valued customers have an amazing experience with your brand should be your top priority. But, as more brands extend beyond local markets, creating a message that resonates with all your customers can be challenging.

So, how do you develop a native brand experience that reels in customers? The trick is to get buy-in across your organisation. It is no longer enough to just translate your website for a new market. Now, everyone from the founders and executives to the proofreaders need to work cohesively through each phase of content strategy so that the right technology and strategy can be put in place to ensure the perfect messages are delivered.

Once you have secured buy-in, then you can identify a translation management system that will streamline the entire localization process and ensure your brand has the ideal message in place to engage an audience locally and one that will resonate with them on a personal level.

Is It Time You Went Global?

More businesses are deciding to take the leap into the global market. After all, over 70 percent of the world’s buying power is located outside the United States, and your business should be capitalizing on that potential for significant growth.

Here are a few reasons to consider going global:

  • Increase profitability – a global network creates new sources for revenue
  • New markets – there are markets around the world waiting for your brand to reach them
  • Job creation – going global means creating new jobs
  • Get ahead of the competition – keep ahead of your competitors by reaching the global market before they do and using your native brand experience to build lasting relationships with new consumers
  • Explore untapped markets – thanks to the power of the internet, ecommerce sites can help you reach customers around the globe
  • Take advantage of off-season – protect your company from seasonal fluctuations by entering foreign markets and counterbalancing any dips in demand

Today, business is certainly a global affair, and the opportunities to reach new markets are endless – provided you have a well-constructed native brand strategy that shows consumers just how much you want to reach them in their language and with great respect to their culture, customs, and behaviors.