Brands spend a lot of time worrying about Generation X. They worry about engaging them and retaining their loyalty. Generation X is the 34 – 45-year age group who now have more spending power than any other group.
- There are 81 million people that make up Generation X
- They have 31% more spending power than any other generation
- 60% use a smartphone every day
- Only 4 out of 10 stick to brands that they like