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July 21, 2017
Learning the art of SEO translation for global brands

Any brand that works towards going global faces challenges, especially when it comes to going local in different countries all at once. Sadly, too many brands rush to translate their content into their target language without doing any research. The brands forget to consider that tweaking domestic strategy is necessary if they want their content to fit the habits and culture of their global target audience.

Firstly, multilingual SEO needs human touch

When it comes to multilingual keyword research, it’s not a good idea to rely on machine translation alone. While it’s tempting to use tools that claim to handle multiple languages, none can replace human, expertise when it comes to high-quality global SEO results.

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July 14, 2017
How travel and leisure companies purchase translation services

Travel and leisure is one of the largest industry sectors on the globe. Only in 2014, it generated US$7.6 trillion, and it doesn’t show any signs of slowing down. LSPs should be happy about this, as this is a sector that is heavy with consumers needing a wide range of language services.

Revenue sources for LSPs from the Travel and Leisure sector

Buyers within the travel sector are obliged to concentrate on how they can improve the customer experience they’re working hard to sell.

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July 7, 2017
Why braille is just as important as it’s ever been

Braille, as you probably know, is a touch system for the sight impaired. It is made up of an alphabet and numerical list of raised dots. There are also symbols and punctuation marks – everything we would find in our own syntax and grammar.

Interestingly, the average speed of reading is reportedly 125 words a minute, but faster speeds are indeed possible. Braille allows people with vision impairments to study and review the written word. It gives people access to a range of reading materials from financial statements to textbooks, menus, and more.

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