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March 24, 2017
Translation lessons we can learn from “Arrival”

Have you seen the latest science fiction blockbuster, Arrival yet? It’s the type of movie linguists have been waiting for. For a change, the heroine doesn’t fly a spaceship or use advanced weaponry to fight evil. Instead, the character, Dr. Louise Banks, uses her words or, rather, she works tirelessly to translate an alien race’s language.

If you’ve not yet seen the movie, be warned: this article contains spoiler alerts! That being said, here are a few things people will learn about translation from the movie.

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March 17, 2017
Going global? You need a native brand experience – 75% of customers prefer to buy online in their mother-tongue

As customers, we all like to be spoken to on our level. But, how do brands do this?

The below infographic shows the main reasons go global.

 

Their first step is to create personalized experiences for each market that they do business in.

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March 10, 2017
Translation services in the engineering industry

If you are in the engineering industry, is your business reaching its full potential? Are you going global?

Engineering is a complicated field that requires professional translation services for it to be successful. The industry’s technical documents necessitate precise and clear engineering translation that keeps the initial meaning of the document and its technical terms.

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